Illuminate Growth Path™: Your Path to Clarity & Growth
Helping salon suite and multi-location service owners gain clarity, make confident decisions, and keep their locations full and profitable.
-
Step One: Discovery Video Call
Purpose: Alignment & Qualification – determine if you’re a Roadmap or Advisory client.
Format & Duration: - 30-minute Zoom call - Prior completion of a short Intake Form
What We Cover: - Your business goals and priorities - Challenges with occupancy, retention, or growth - Staffing challenges and strategic priorities - Determine which service best meets your needs: - Illuminate Growth Roadmap = a one-time diagnostic service - Illuminate Growth Advisory = ongoing strategic partnership
Investment: Complimentary
Outcome: A clear mutual understanding and next steps for either a one time diagnostic plan or ongoing advisory
-
Step Two: Illuminate Growth Roadmap
Purpose: Comprehensive analysis and actionable next steps for your multi-location operations
Format & Duration: - 90 min Zoom deep dive session
Deliverables (within 2 weeks): - 30 min Loom walkthrough - PDF summary of findings and recommendations
What’s Included: - Review of occupancy, retention, staff, pricing, and market context - Between 3–5 prioritized recommendations with expected impact - Suggested next steps for expansion, recruitment, and pricing adjustments
Investment: Starting at $3000
Outcome & Client Benefit: Walk away with a clear, actionable roadmap so you know exactly what to tackle next to increase occupancy and profitability.
Optional Next Step: Illuminate Growth Advisory or a detailed Expansion & Recruitment Audit
-
Step 2A: Expansion & Recruitment Audit
Purpose: Targeted analysis for growth through new locations or staffing optimization
Format & Duration: - Two Zoom sessions, two Loom walkthroughs, or a combination
What’s Included: - Evaluate potential new locations, leasing strategies and market opportunities - Detailed guidance on attracting and retaining tenants and/or clients
Investment: Starting at $1000 per appointment
Integration: - Roadmap clients: Add this service for deeper insight, on a one-time or annual basis - Advisory clients: Request anytime as a deep-dive session, included in retainer or billed separately
-
Step 3: Illuminate Growth Advisory
Purpose: Ongoing strategic support for decision-making, guidance, and implementation plans.
Format & Duration: - Monthly 60-minute Zoom or in-person strategy sessions - Real-time guidance on expansion, hiring, pricing, and operations - Accountability and prioritization support
Deliverables: - Updated roadmap and decision recommendations - Accountability tracking to keep business owners focused, confident, and in control
Investment: Starting at $2500 month
Optional Deep-Dives: - Include Expansion & Recruitment Audit if needed
Outcome & Client Benefit: Maintain clarity, confidence, and control while growing your locations profitably and sustainably.